Help food & beverage producers, and the support organizations and intermediaries in this sector all over Europe to understand the potential benefits of Food and Beverage Tourism to their own business.
About the project
Gastro-tourism, culinary tourism or food and beverage tourism is the exploration of food/beverage as the purpose of tourism. The exploration of food or beverage is considered a vital component of the tourism experience, which helps to strengthen and develop local and regional tourism. Food/Beverage Tourism is ‘the act of travelling for a taste of place to get a sense of place’. Gastro-tourism benefits local economy in terms of tourism spend, local agriculture and production, and employment. It also helps to increase community awareness and pride in local culinary cultures.
The BevTOUR project results will help food and beverage producers, and the support organizations and intermediaries in this sector all over Europe to understand the potential benefits of Food and Beverage Tourism to their own business, and to the wider region. It will help them to understand what is possible in terms of developing their tourism potential through best practice cases from around Europe.
The main objectives of BevTOUR are
To Identify and detail best practices in food and beverage tourism from around Europe.
To increase awareness among artisan food and beverage producers of the economic opportunity presented.
To provide producers and regional intermediaries with the tools to develop their tourism product and marketing strategy.